UX Writing Case Study: Venmo
Venmo is a mobile payment service used to transfer billions of dollars between users and retailers each year.
In this conceptual case study, I analyze portions of the product’s fee schedule.
Introduction to Fees
During the account setup process, the user encounters a page that lists the fees associated with the Venmo service.
Slight edits to the content structure and typography would make the information easier to read and understand.
Fee Schedule
To proceed with setup, the user needs to scroll through the entire fee listing page.
After the introduction, there is a box that lists what are presumably the most important fees to Venmo users. Further down the box are less-important or less-commonly asked about fees.
The content in this box would be easier to read if it was reorganized and used consistent conventions.
Fee Schedule Continued
The bottom of the box lists the actual fees associated with use of the service.
These fees may be easier to understand if the descriptions included information distinguishing them from non-fee related activities.
A Deeper Look
All of the information provided here might be unnecessary if the descriptions above are clear and accurate.
Takeaways
The information presented in the app is actually very straightforward. However, the descriptions are incomplete and repeated several times.
The content may be easier for user’s to understand if was reorganized so that each fee or absence of a fee, is listed only once and in context with related or similar fees.